The Cole
Standard
Gear
A prepared man does not wait for a problem to prove he was ready. He was already ready.
— Marcus Cole, The Cole Standard
Marcus Cole is a former U.S. Army combat engineer and recurring guest on the Best Pickup Lines podcast. Every product on this page comes from one principle: women do not fall for the gear. They fall for the man the gear reveals. These are the items Marcus carries, recommends, and stands behind.
Marcus Cole Recommends
BLAVOR SOLAR
BLAVOR Solar Power Bank 10,000mAh
Wireless charging. 20W fast charge. IPX5 waterproof. Dual flashlight. Compass carabiner. Charges three devices at once. Solar panel backup. The outdoor prepared man's go-to.
"She ran out of battery on the trail. He handed her this without a word. That is the line that works every time."
RFID WALLET
Slim RFID Blocking Wallet
A man who fumbles with a fat wallet at the register is not prepared. This slim RFID wallet holds what matters, blocks what shouldn't be read, and fits in a front pocket without a bulge.
"What is in your wallet says something about how you move through the world."
MULTITOOL
Leatherman Signal Multitool
19 tools. Pliers, knife, ferro rod, whistle, wire cutters, bottle opener. The tool that handles the jobs that show up when you are not at home with a toolbox.
"The man who can fix the problem in the moment never has to apologize for not being ready."
FLASHLIGHT
RovyVon Aurora Keychain Flashlight
650 lumens. USB-C rechargeable. Fits on a keychain. When the lights go out, the parking lot is dark, or she drops something and cannot see, you are already ready.
"Light is not dramatic. It is just useful. And useful is attractive."
AIRTAG
Apple AirTag (4 Pack)
Keys. Bag. Her bag. His bag. The car in a parking garage. The prepared man tracks what matters so he is never scrambling when it counts.
"Knowing where your things are is the simplest form of being in control of your day."
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